Consumer Direct – Hispanic PC Owners
listGraphicReach computer-savvy Hispanic American PC Owners and web-enabled individuals who have purchased computer or computer-related products.

SEGMENTS Data card currency: US Dollar
3,008,501 Total Universe / Base Rate $95.00 /M
421,326 3 Month Hot Line $20.00 /M
946,973 6 Month Hot Line $10.00 /M
2,217,654 Phone $130.00 /M
LIST TYPE
Consumer
SOURCE
Multi-Source
GEOGRAPHY
Domestic (US)
LIST MAINTENANCE
Market Entry 04/01/2006
New to Manager 04/01/2006
Counts through 01/07/2007
DATA CARD MAINTENANCE
New to NextMark System 06/08/2006
Last data card update 02/21/2007
Next data card update 03/15/2007
Data card update frequency QUARTERLY
DESCRIPTION

Reach computer-savvy Hispanic American PC Owners and web-enabled individuals who have purchased computer or computer-related products.

 

The Hispanic population is now not only the nation’s fastest-growing minority group, but also the largest representing over 14% of the US population. These consumers’ buying power is on the rise as they seek various products and services.

 

The list is selectable by language – an important select since almost half of Latino households speak Spanish at home while the balance is English-speaking or bilingual.  Marketers can additionally target based upon demographic, lifestyle and financial identifiers that can further enhance response.

 

Mailers:

Magazines, Household Accessories, Apparel, Books, Music, Entertainment, Computers, Telecommunications, Software, Electronics, Travel, Insurance, Retail, Self Improvement, Money Saving Opportunities, Credit Cards, etc.

SELECTS
3 MONTH HOTLINE $20.00 /M
6 MONTH HOTLINE $10.00 /M
AGE $10.00 /M
AGE RANGE $10.00 /M
GENDER/SEX $10.00 /M
HOUSEHOLD INCOME SELECT $10.00 /M
LIFESTYLE SELECT $10.00 /M
Mail Order Buyer $15.00 /M
MARITAL STATUS $10.00 /M
PHONE NUMBER $130.00 /M
PRESENCE OF CHILDREN $10.00 /M
SCF $10.00 /M
STATE $10.00 /M
ZIP $10.00 /M
UNIT OF SALE INFORMATION
Unit of sale information is not available
GENDER PROFILE
Male: %
Female: %
AVERAGE INCOME
Value: not available
MINIMUM ORDER
Quantity: 5,000
Value: $0.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is allowed
Charges:
CANCELLATION
Charges: $375.00 /F
KEY CODING
Key Coding is not available
ADDRESSING
A/B SPLIT $100.00 /F
CD ROM $50.00 /F
EMAIL $25.00 /F
RUN CHARGE $7.00 /M
RUSH FEE $100.00 /F
SHIPPING $25.00 /F
SPECIAL INSTRUCTIONS


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