Reach Hispanic families that are made up of households with 1 or more children from infants to high school years. These hard working parents like to shop for their families both on and off line. They are prime targets for most direct mail offers, household goods and services, education, technologies, toys, gifts and more. Many of these families own their homes, have credit cards and travel.

The Hispanic population is now not only the nation’s fastest-growing minority group, but also the largest representing over 14% of the US population. These consumers’ buying power is on the rise as they seek various products and services.

The list is selectable by language – an important select since almost half of Latino households speak Spanish at home while the balance is English-speaking or bilingual.  Marketers can additionally target based upon demographic, lifestyle and financial identifiers that can further enhance response.

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