Print Consumer Direct – Hispanic Book Buyers

Consumer Direct – Hispanic Book Buyers

Reach Hispanic-American book buyer and reading enthusiasts. These individuals have various areas of interests that they enjoy reading such as Romance, History, Mystery, Financial, Technical, Music and many more.


SEGMENTS	Data card currency: US Dollar

1,621,003	Total Universe / Base Rate	$95.00 /M
364,935	3 Month Hot Line	$20.00 /M
670,884	6 Month Hot Line	$10.00 /M
1,236,742	Phone	$135.00 /M

LIST TYPE

Consumer

SOURCE

Multi-Source

GEOGRAPHY

Domestic (US)

LIST MAINTENANCE

Market Entry	04/01/2006
New to Manager	04/01/2006
Counts through	01/07/2007

DATA CARD MAINTENANCE

New to NextMark System	06/08/2006
Last data card update	02/21/2007
Next data card update	03/15/2007
Data card update frequency	QUARTERLY

DESCRIPTION

The Hispanic population is now not only the nation’s fastest-growing minority group, but also the largest representing over 14% of the US population. These consumers’ buying power is on the rise as they seek various products and services.

The list is selectable by language – an important select since almost half of Latino households speak Spanish at home while the balance is English-speaking or bilingual. Marketers can additionally target based upon demographic, lifestyle and financial identifiers that can further enhance response

Mailers:

Magazines, Household Accessories, Apparel, Books, Music, Entertainment, Computers, Telecommunications, Software, Electronics, Travel, Insurance, Retail, Self Improvement, Money Saving Opportunities, Credit Cards, etc.

SELECTS

3 MONTH HOTLINE	$20.00 /M
6 MONTH HOTLINE	$10.00 /M
AGE	$10.00 /M
AGE RANGE	$10.00 /M
GENDER/SEX	$10.00 /M
HOUSEHOLD INCOME SELECT	$10.00 /M
LIFESTYLE SELECT	$10.00 /M
Mail Order Buyer	$15.00 /M
MARITAL STATUS	$10.00 /M
PHONE NUMBER	$135.00 /M
PRESENCE OF CHILDREN	$10.00 /M
SCF	$10.00 /M
STATE	$10.00 /M
ZIP	$10.00 /M

UNIT OF SALE INFORMATION

Unit of sale information is not available

GENDER PROFILE

Male:	%
Female:	%

AVERAGE INCOME

Value:

not available

MINIMUM ORDER

Quantity:	5,000
Value:	$0.00

REUSE

Reuse is allowed
Min Qty:	0
Charges:

TELEMARKETING

Telemarketing is allowed
Charges:

CANCELLATION

Charges:

$375.00 /F

KEY CODING

Key Coding is not available

ADDRESSING

A/B SPLIT	$100.00 /F
CD ROM	$50.00 /F
EMAIL	$25.00 /F
RUN CHARGE	$7.00 /M
RUSH FEE	$100.00 /F
SHIPPING	$25.00 /F

SPECIAL INSTRUCTIONS