The allure of saving their hard-earned money is what drives these Bargain Shoppers. The satisfaction of slashing their grocery bill, saving money at the mall or dining out and not paying full price is the core of these consumers. Even though they are discount shoppers, these folks love to purchase while trying to save a buck.  

These Bargain Shoppers frequently shop both online and offline. They are shoppers and buyers with money. They will respond readily to an offer for almost any type of merchandise or service particularly if there is a strong offer, extra value or a discount.

Marketers can additionally target based upon demographic, lifestyle and financial identifiers that can further enhance response. 

Mailers:

Apparel, Household Accessories, Apparel, Magazines, Books, Music, Entertainment, Computers, Telecommunications, Software, Electronics, Travel, Insurance, Retail, Self Improvement, Money Saving Opportunities, Credit Cards, etc.