Consumer Direct – Affluent Hispanics
listGraphicThese affluent Hispanic consumers enjoy gracious lifestyles, travel often and take advantage of investment opportunities. They frequently shop both online and offline and are shoppers and buyers with money.

SEGMENTS Data card currency: US Dollar
3,654,021 Total Universe / Base Rate $95.00 /M
66,741 3 Month Hot Line $20.00 /M
120,191 6 Month Hot Line $10.00 /M
2,940,918 Phone $135.00 /M
LIST TYPE
Consumer
SOURCE
Multi-Sourced
GEOGRAPHY
Domestic (US)
LIST MAINTENANCE
Market Entry 06/09/2006
New to Manager 06/09/2006
Counts through 04/07/2007
DATA CARD MAINTENANCE
New to NextMark System 06/09/2006
Last data card update 04/17/2007
Next data card update 07/15/2007
Data card update frequency QUARTERLY
DESCRIPTION

These affluent Hispanic consumers enjoy gracious lifestyles, travel often and take advantage of investment opportunities. They frequently shop both online and offline and are shoppers and buyers with money. These individuals are excellent prospects that will respond to certain types of merchandise and/or services.

 

They purchase from online stores, catalogs, direct mail, malls and more. These subscribers have filled out numerous demographic, and lifestyle information, including information on their spending habits.

 

The Hispanic population is now not only the nation’s fastest-growing minority group, but also the largest representing over 14% of the  US population. These consumers’ buying power is on the rise as they seek various products and services.

 

The list is selectable by language – an important select since almost half of Latino households speak Spanish at home while the balance is English-speaking or bilingual.  Marketers can additionally target based upon demographic, lifestyle and financial identifiers that can further enhance response.

 

Mailers:

Magazines, Household Accessories, Apparel, Books, Music, Entertainment, Computers, Telecommunications, Software, Electronics, Travel, Insurance, Retail, Self Improvement, Money Saving Opportunities, Credit Cards, etc.

SELECTS
3 MONTH HOTLINE $20.00 /M
6 MONTH HOTLINE $10.00 /M
AGE $10.00 /M
AGE RANGE $10.00 /M
GENDER/SEX $10.00 /M
HOUSEHOLD INCOME SELECT $10.00 /M
LIFESTYLE SELECT $10.00 /M
Mail Order Buyer $10.00 /M
MARITAL STATUS $10.00 /M
PHONE NUMBER $135.00 /M
PRESENCE OF CHILDREN $10.00 /M
SCF $10.00 /M
STATE $10.00 /M
ZIP $10.00 /M
UNIT OF SALE INFORMATION
Unit of sale information is not available
GENDER PROFILE
Male: %
Female: %
AVERAGE INCOME
Value: not available
MINIMUM ORDER
Quantity: 5,000
Value: $0.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is allowed
Charges:
CANCELLATION
Charges: $375.00 /F
KEY CODING
Key Coding is not available
ADDRESSING
A/B SPLIT $100.00 /F
CD ROM $50.00 /F
EMAIL $25.00 /F
RUN CHARGE $7.00 /M
RUSH FEE $100.00 /F
SHIPPING $25.00 /F
SPECIAL INSTRUCTIONS


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