| Consumer Direct – Affluent Hispanics | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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These affluent Hispanic consumers enjoy gracious lifestyles, travel often and take advantage of investment opportunities. They frequently shop both online and offline and are shoppers and buyers with money. These individuals are excellent prospects that will respond to certain types of merchandise and/or services.
They purchase from online stores, catalogs, direct mail, malls and more. These subscribers have filled out numerous demographic, and lifestyle information, including information on their spending habits.
The Hispanic population is now not only the nation’s fastest-growing minority group, but also the largest representing over 14% of the
The list is selectable by language – an important select since almost half of Latino households speak Spanish at home while the balance is English-speaking or bilingual. Marketers can additionally target based upon demographic, lifestyle and financial identifiers that can further enhance response.
Mailers: Magazines, Household Accessories, Apparel, Books, Music, Entertainment, Computers, Telecommunications, Software, Electronics, Travel, Insurance, Retail, Self Improvement, Money Saving Opportunities, Credit Cards, etc. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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