AcquirePostal – Senior PC Owners
listGraphicReach Seniors who are computer-savvy and web-enabled individuals who have purchased a computer(s) or computer-related products.

SEGMENTS Data card currency: US Dollar
2,185,221 Total Universe / Base Rate $100.00 /M
154,512 3 Month Hot Line $20.00 /M
319,632 6 Month Hot Line $10.00 /M
1,604,217 Phone $140.00 /M
LIST TYPE
Consumer
SOURCE
Multi-Source
GEOGRAPHY
Domestic (US)
LIST MAINTENANCE
Market Entry 11/07/2006
New to Manager 11/07/2006
Counts through 04/04/2007
DATA CARD MAINTENANCE
New to NextMark System 11/07/2006
Last data card update 04/04/2007
Next data card update 08/01/2007
Data card update frequency QUARTERLY
DESCRIPTION

Acquire Postal – Seniors PC Owners are computer-savvy and web-enabled individuals who have purchased a computer(s) or computer-related products.These consumers are 50+ years old.

 

The computer-savvy senior population is growing daily in the US. The are active and involved. The file is made up of baby boomers, retirees and those beginning to think about retirement. They seek products and services that cater to their mature age group and many have the leisure time to pursue their interest and hobbies.

 

Suggested Mailers:

Retirement Villages, Cruises, Credit Cards, Financial Planning & Investing, Entertainment, Fundraising, Health & Fitness, Vitamins, Insurance, Self-Improvement, Computers, Telecommunications, Software, Electronics, Vacation & Travel, Retail, and more.

SELECTS
3 MONTH HOTLINE $20.00 /M
6 MONTH HOTLINE $10.00 /M
AGE $10.00 /M
AGE RANGE $10.00 /M
GENDER/SEX $10.00 /M
HOUSEHOLD INCOME SELECT $10.00 /M
LIFESTYLE SELECT $10.00 /M
Mail Order Buyer $10.00 /M
MARITAL STATUS $10.00 /M
PHONE NUMBER $140.00 /M
PRESENCE OF CHILDREN $10.00 /M
SCF $10.00 /M
STATE $10.00 /M
ZIP $10.00 /M
UNIT OF SALE INFORMATION
Unit of sale information is not available
GENDER PROFILE
Male: %
Female: %
AVERAGE INCOME
Value: not available
MINIMUM ORDER
Quantity: 5,000
Value: $0.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is allowed
Charges:
CANCELLATION
Charges: $375.00 /F
KEY CODING
Key Coding is not available
ADDRESSING
A/B SPLIT $100.00 /F
CD ROM $50.00 /F
EMAIL $25.00 /F
RUN CHARGE $7.00 /M
RUSH FEE $100.00 /F
SHIPPING $25.00 /F
SPECIAL INSTRUCTIONS


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