AcquirePostal – Masterfile
listGraphicThe AcquirePostal™ Consumer Masterfile is a multi-sourced list consisting of individuals at a home address who have responded to online and offline offers in a variety of categories.

SEGMENTS Data card currency: US Dollar
64,219,877 Total Universe / Base Rate $85.00 /M
8,026,594 3 Month Hot Line $20.00 /M
15,074,114 6 Month Hot Line $10.00 /M
49,832,565 Phone $120.00 /M
LIST TYPE
Consumer
SOURCE
Multi-Source
GEOGRAPHY
Domestic (US)
LIST MAINTENANCE
Market Entry 03/01/2006
New to Manager 03/01/2006
Counts through 04/04/2007
DATA CARD MAINTENANCE
New to NextMark System 02/17/2006
Last data card update 04/03/2007
Next data card update 08/01/2007
Data card update frequency QUARTERLY
DESCRIPTION

The AcquirePostal™ Consumer Masterfile is a multi-sourced list consisting of individuals at a home address who have responded to online and offline offers in a variety of categories. With 65MM households and 90 MM individuals the AcquirePostal™ Consumer Masterfile lets you reach highly targeted and responsive individuals. The file is deeply selectable with a wide variety of demographic, geographic, lifestyle and transactional selects.

 

Offer sources include automotive, catalog, retail, consumer value clubs, entertainment and ticketing, electronics and hi-tech, ISPs, financial, travel and hospitality, sweepstakes, publishing, technology, telecommunications and more.  Names have been enhanced with proprietary and publicly available information along with mail order buyer, self-reported and credit derived data.

 

The end result is a rich repository of consumer information available for pin-point targeting. These responsive consumers turn to direct mail to purchase a variety of products and services.

 

Names and addresses are telecom-verified for up-to-date deliverability. They have been standardized, cleaned, de-duped, NCOA’ed & CASS-certified. 

 

Suggested Mailers:

All Consumer Offers, Gifts, Catalogs, Subscriptions, Credit Cards, Online Services, MultiChannel, Telecommunications, Automotive, Travel, Entertainment, Hi-Tech, Electronics, Regional Offers, Sweepstakes and more.

 

SELECTS
3 MONTH HOTLINE $20.00 /M
6 MONTH HOTLINE $10.00 /M
AGE $10.00 /M
AGE RANGE $10.00 /M
ETHNICITY $10.00 /M
GENDER/SEX $10.00 /M
HOME OWNER $10.00 /M
HOUSEHOLD INCOME SELECT $10.00 /M
LIFESTYLE SELECT $10.00 /M
MAIL ORDER BUYERS $10.00 /M
MARITAL STATUS $10.00 /M
PHONE NUMBER $120.00 /M
PRESENCE OF CHILDREN $10.00 /M
SCF $10.00 /M
STATE $10.00 /M
ZIP $10.00 /M
UNIT OF SALE INFORMATION
Unit of sale information is not available
GENDER PROFILE
Male: %
Female: %
AVERAGE INCOME
Value: not available
MINIMUM ORDER
Quantity: 5,000
Value: $0.00
REUSE
Reuse is allowed
Min Qty: 0
Charges:
TELEMARKETING
Telemarketing is allowed
Charges:
CANCELLATION
Charges: $375.00 /F
KEY CODING
Key Coding is not available
ADDRESSING
A/B SPLIT $100.00 /F
CD ROM $50.00 /F
EMAIL $25.00 /F
RUN CHARGE $7.00 /M
RUSH FEE $100.00 /F
SHIPPING $25.00 /F
SPECIAL INSTRUCTIONS


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