 |
 The allure of saving their hard-earned money is what drives these coupon enthusiasts. The satisfaction of slashing their grocery bill, saving money at the mall or dining out and not paying full price, is the core of these consumers.
|
|
 |
|
|
|
| SEGMENTS |
Data card currency: US Dollar |
|
|
| 6,455,032 |
Total Universe / Base Rate |
$95.00 /M |
| 1,024,727 |
3 Month Hot Line |
$20.00 /M
|
| 1,902,217 |
6 Month Hot Line |
$10.00 /M
|
| 4,851,376 |
Phone |
$125.00 /M
|
|
|
|
|
|
|
|
| LIST TYPE |
| Consumer |
|
|
|
| SOURCE |
| Multi-Source |
|
|
| GEOGRAPHY |
| Domestic (US) |
|
|
| LIST MAINTENANCE |
| Market Entry |
03/01/2006 |
| New to Manager |
03/01/2006 |
| Counts through |
04/04/2007 |
|
|
|
| DATA CARD MAINTENANCE |
| New to NextMark System |
02/06/2006 |
| Last data card update |
04/03/2007 |
| Next data card update |
08/01/2007 |
| Data card update frequency |
QUARTERLY |
|
|
|
|
The allure of saving their hard-earned money is what drives these coupon enthusiasts. The satisfaction of slashing their grocery bill, saving money at the mall or dining out and not paying full price, is the core of these consumers. Even though they are discount shoppers, these folks love to purchase while trying to save a buck.
These active consumers frequently shop both online and offline. They are shoppers and buyers with money. They will respond readily to an offer for almost any type of merchandise or service particularly if there is a strong offer, extra value or a discount.
Suggested Mailers:
Money Saving Opportunities, Credit Cards, Household Accessories, Apparel, Books, Magazines, Music, Entertainment, Computers, Telecommunications, Software, Electronics, Travel, Insurance, Retail, Self Improvement, etc. |
